Lululemon and The Rubbing of the Pants

Everyone knows that public relations “uh oh” moments are apt to become the latest trending topics on social media sites everywhere. Here is my take (from a communication theory standpoint) on Chip Wilson’s public relations nightmare.  Listen to how it all started with the rubbing of pants….

Watch a recap of his comment on the New York Daily News website HERE

References:

Bhasin, K. (2013, July 31). Shunning Plus-Size Shoppers Is Key To Lululemon’s Strategy, Insiders Say. The Huffington Post. Retrieved February 6, 2014, from http://www.huffingtonpost.com/2013/07/31/lululemon-plus-size_n_3675605.html

Burkart, R. (2009). On Habermas: Understanding and public relations. In Ø. Ihlen, B. van Ruler, & M. Fredriksson (Eds.), Public relations and social theory: Key figures and concepts (pp. 141-165). New York: Routledge.

Murray, R. (2013, November 7). Lululemon founder says brand’s yoga pants just don’t work for ‘some women’s bodies’ . NY Daily News. Retrieved February 6, 2014, from http://www.nydailynews.com/life-style/fashion/yoga-pants-women-bodies-lululemon-article-1.1509693

Zelman, J. (2013, December 10). Chip Wilson Resigning From Lululemon Position After Angering A Whole Lot Of People. The Huffington Post. Retrieved February 6, 2014, from http://www.huffingtonpost.com/2013/12/10/chip-wilson-leaving-lululemon_n_4416487.html

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One thought on “Lululemon and The Rubbing of the Pants

  1. Great job on the oral prestentation, Kristen. How funny, not only did we pick the same topic, but I was also going to use Habermas’ theory as well. We’re definitely on the same page!

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