Everyone knows that public relations “uh oh” moments are apt to become the latest trending topics on social media sites everywhere. Here is my take (from a communication theory standpoint) on Chip Wilson’s public relations nightmare. Listen to how it all started with the rubbing of pants….
Watch a recap of his comment on the New York Daily News website HERE
Bhasin, K. (2013, July 31). Shunning Plus-Size Shoppers Is Key To Lululemon’s Strategy, Insiders Say. The Huffington Post. Retrieved February 6, 2014, from http://www.huffingtonpost.com/2013/07/31/lululemon-plus-size_n_3675605.html
Burkart, R. (2009). On Habermas: Understanding and public relations. In Ø. Ihlen, B. van Ruler, & M. Fredriksson (Eds.), Public relations and social theory: Key figures and concepts (pp. 141-165). New York: Routledge.
Murray, R. (2013, November 7). Lululemon founder says brand’s yoga pants just don’t work for ‘some women’s bodies’Â . NY Daily News. Retrieved February 6, 2014, from http://www.nydailynews.com/life-style/fashion/yoga-pants-women-bodies-lululemon-article-1.1509693
Zelman, J. (2013, December 10). Chip Wilson Resigning From Lululemon Position After Angering A Whole Lot Of People. The Huffington Post. Retrieved February 6, 2014, from http://www.huffingtonpost.com/2013/12/10/chip-wilson-leaving-lululemon_n_4416487.html