Public relation nightmares seem to be a more frequently re-occurring topic of conversation. Sometimes a CEO puts his foot in his mouth, sometimes a celebrity shows their true colors, and sometimes what seemed like a great product idea, turns out to fail at launch….
References:
About Us | Sephora. (n.d.). Sephora. Retrieved February 21, 2014, from http://www.sephora.com/contentStore/mediaContentTemplate.jsp?mediaId=10800104
Eggenberger, N. (2013, November 8). Kat Von D’s Lipstick Pulled by Sephora Over “Celebutard” Name Backlash. Latest News. Retrieved February 19, 2014, from http://www.usmagazine.com/celebrity-beauty/news/kat-von-ds-lipstick-pulled-by-sephora-over-celebutard-name-backlash-2013811
Ihlen, O., van Ruler, B., & Fredriksson, M. (Eds.). (2009). Public relations and social theory: Key figures and concepts. New York, NY: Routledge.
Krupnick, E. (2013, November 7). ‘Celebutard’ Lipstick Pulled From Sephora After Backlash Over Name. The Huffington Post. Retrieved February 19, 2014, from http://www.huffingtonpost.com/2013/11/07/celebutard-lipstick-sephora_n_4233966.html
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